I couldn’t have been more thriled when Molly and Sally from apieceoftoastblog.com agreed to have lunch with me in Dallas while I was visiting their hometown this past weekend. When Jill and I first started talking about starting Middle Redefined, she told me about these ladies and how much she loved their blog. I was instantly hooked as well. Unfortunately, Jill wasn’t able to join us because she’s about to pop out another little munchkin, so flying on a plane isn’t happening.
Since these ladies have inspired us, we wanted to share some fun tidbits from our discussion. During our lunch, Molly and Sally talked about how success didn’t come easy for them. It took about a year and half before they really started getting noticed by big brands. Their turning point was when they were asked to go to fashion week! They said they just looked at each other and said, “What are we doing here? We don’t belong here!” But they did. And ever since then, their blog has continued to gain popularity and both big and small brands work with them on a regular basis.
Focus on the Content, Not the Traffic
Molly and Sally attribute their success to the fact that their main focus has always been on creating great content. They have never proactively sought out partnerships with brands, but rather, everything has happened organically. Even during our conversation, they didn’t talk about their visitor numbers because they feel that writers and small business owners should put their efforts toward engagement with their target audience – not just the sheer number of people checking out their site. So insightful from such young entrepreneurs.
Even though Molly and Sally are approached on a daily basis by brands that want to sponsor them or advertise on their site, they are very particular about their partnerships. Molly said, “You have to be able to say no to brands that don’t align with you. It’s important that the companies and people you work with are a reflection of who you are.” Both Jill and I work in marketing for a living and couldn’t agree more with what Molly’s saying. This sort of mantra goes beyond just blogging and is just as important for anyone building a brand.
Show Support for Others
The other big takeaway from our discussion was the notion of actually showing support for other bloggers, small business owners, and women entrepreneurs. This is truly one of the reasons that Jill and I relate so well to Molly and Sally. Anyone who reads their blog can see from the way they write, the topics they discuss, and the way they promote others that they understand the importance of connection and collaboration vs. sheer competitiveness. They said, “You have to take a step back and realize that these are real people writing their blogs. Staying positive and supporting others in our industry has not only been good for our business, but some of our best friends today are other bloggers.” People in all facets of business could take a lesson from these two.
I enjoyed my time with Molly and Sally so much! The only thing that would have made it better is if Jill could have joined us. Another time hopefully. We are so incredibly grateful to them for taking the time to share their thoughts with us and hope they inspire you as much as they have us!
Not only are they fabulous inside and out, they have great style! Here are a couple photos from their apartment.
Um, didn’t I tell you that mounted deer heads are awesome?
[caption id="attachment_725" align="alignleft" width="682"] Bedroom Appeal – A Piece of Toast